Cardwell Behaviours

Cardwell Behaviours is a multi-dimensional classification system specifically designed for B2B marketing. Powered by cutting edge technology that enables easy access to unique data sources.

A Cardwell Behaviours group and type is assigned to each of the 2 million business records in our database. Cardwell Behaviours enables businesses to visualise and analyse their commercial customers and identify the characteristics to make them more likely to be profitable loyal customers

Cardwell Behaviours is the world’s first multi-dimensional segmentation and targeting system specifically designed for B2B marketing.

Cardwell Behaviours can:

Deliver real business benefits to B2B marketing campaigns

Obtain a better understanding and knowledge of customers

Identify new target groups

Create more focused target groups